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Archive for March, 2008

Spring 2008 Showreel

The EESB team are pleased to unleash the new Spring 08 showreel for public viewing!

To view the reel, please visit our main Eight Eyed Sea Bass site area, and navigate to the Showreel page!

If you’d like to speak to us, phone Steve on 0845 869 2887.

Thank you.

Diplo Music Video



Thumbs up to our Paulie, who was Animation Supervisor during the creation of this music video. Produced by @Warblefly Productions and directed by Ben Lister, this stop-frame animation took 6 days to shoot in Warwickshire, using two Nikon digial SLRs.

EESB Showreel (soon)

Just a quicky to say that a new Eight Eyed Sea Bass showreel is in the works. It’ll be online and distributed on DVD where appropriate in the very near future!

Keep those blinkers peeled….

Drink Drive (HD)

One final plug for this piece which we Graded and Edited for ST16, all in HD, is this viewable version, again for you to watch in HD (based on the version we prepared for cinema).

As with the Wing Wah below, click the button to the left of the ‘HD’ icon to make the player become full-screen. This will enable the true HD-ness of it all.

Be careful now, viewers.

Wing Wah (HD)

For those of you who would like to see the commercial in High Definition (rather than standard definition in which it was broadcast), please view using the player below!

For HD version please press the button to the left of the HD button, to make the video full-screen.

Enjoy!

Hill Sunset (R&D)

This is a test animated render of an image which was created over the Christmas ‘07 period.

The whole scene was created to test how the 3D software can create clouds, atmospheres and skies. The land itself is basic with no actual material applied.

Generally pleased apart from the slightly wonky camera movement and the lower layer of cloud needs to be more localised. Study successful.

WMG Innovative Solutions

Just a quick one really, to have a place to show the whole PARD video, rather than snippets which may appear in our showreel…

Enjoy!


HD-DVD vs Blu-ray battle over.



For a good couple of years leading up to mid-February 2008, there had been a hefty battle between the two competing formats, HD-DVD and Blu-ray, both vying to be the chosen replacement standard after DVD.
We at EESB were following the fight with interest for a long time, as the outcome would shape a chunk of our business direction in the future.
Officially, HD-DVD was the format endorsed by the DVD Forum – the people behind the specs for the original DVD specification – however, Sony was pushing its Blu-ray hard as an alternative, particularly after their losing of the VHS vs Betamax war in the 1980s. The aim of both the new formats was to win the hearts and minds of Hollywood studios and end-users alike.
In our opinion, HD-DVD had the right idea from the start: high-definition video; interactive menus; live data feeds from the internet to be used in semi-live menus; picture-in-picture facility; fairly decent data capacity; similar but evolved disc technology meaning HD-DVD players were not too expensive to buy; very little equipment replacement required at disc manufacturing plants, so discs were cheap to produce.
On the other hand, Blu-ray had a lot of things not so right. Aside from its greater capacity (25GB per layer compared to HD-DVD’s 15GB), the format was quite different to DVD, so required major retooling at manufacturing plants, leading to costly disc production. The players were difficult to manufacture and so cost typically double that of HD-DVD. It didn’t help that Sony were reserving required components for their PS3 console, which they wanted to use to bundle Blu-ray abilities into as many homes as possible. Most of all, it lacked the interactivity and live internet-fed features of HD-DVD.
Sony and Toshiba (the developer of HD-DVD) were in talks for a while, discussing the possibility of a new format, merging their two competitive platforms together. We really wished this had gone through – the raw bandwidth and storage of Blu-ray combined with HD-DVD’s interactive specs and region-free coding could have been a hell of a combination. It would also have made life much simpler for both the consumers and the content producers, to only have to choose one set standard to work to, as with DVD and VHS before it. Alas, Sony were too precious in regard to their specs, and the talks quickly broke down. What was to follow was a confusing battle for the poor consumers of the World.
We were interested to read the reviews of the first movie titles released on both formats. Interestingly, the critics typically said that although the HD-DVD titles were running on a disc with lower capacity to the Blu-ray rivals, they actually had better picture quality at least. Later this pretty much transpired to be more due to some sloppy encoding practices employed by whoever prepared the discs – not something you’d catch happening at Eight Eyed Sea Bass, we might add.
More recently, the Hollywood studios, the media, and the consumers, were all subjected to plenty of Sony propaganda. Sadly, along with disappointing initial PS3 sales finally starting to increase, Sony did begin to take a bit of a lead in the market.
We found it irritating that this should be the case – that a platform should begin to win, when its creators had not actually finished working on the specifications, even though the hardware was out on the market.
Poor, poor consumers. How many of you bought a Blu-ray player for £800 or more, only to find that it is an early model without the features which HD-DVD offers? Never mind, Sony will sell you another one if you are willing, one with Profile 1.1 and slightly enhanced features, unlike your now-defunct not-much-more-advanced-than-DVD-spec Profile 1.0 box.
Still not happy? You want a Blu-ray player with live menus and mandatory internet connection, enough memory to make it all work, with picture-in-picture and other advanced features, just like HD-DVD?? Don’t worry! Sony will gladly sell you yet another Blu-ray player, being released with spec “Profile 2.0″ during and onwards from 2008! Perhaps it’ll only cost you £600 this time, because they got better at manufacturing the things now….
This is not what EESB calls honourable practice. Get your products sorted properly, and specs sorted, and then release to the public!
In the run up to the end of the story, we felt it important that we share the last part of the timeline of the format war. Due to much propaganda and bribery, one format came out trumps in the end:
  • Tues 21st August ‘07 - Two major studios dump Blu-ray, including Paramount
  • Sun 6th Jan ‘08 – Warner Bros leaves HD-DVD camp, 2 days before CES show in which there was to be a big HD-DVD press event, messing up the tradeshow plans. Later, there is talk of Warner being paid to switch over to Blu-ray, with numbers like $100m or even $500m being bandied about.
  • Weds 9th Jan ‘08 - Paramount claims it still loves HD-DVD.
  • Tues 29th Jan ‘08 - UK Woolworths stops stocking HD-DVD, to sell Blu-ray only
  • Mon 11th Feb ‘08 - Netflix (the online movie rental firm) stops renting out HD-DVD, at which point, 4 of the 6 major Hollywood studios are backing Blu-Ray.
  • Tues 12th Feb ‘08 - Best Buy stops selling HD-DVD discs
  • Fri 15th Feb ‘08 – Our sources suggest rumours of a leak from within Toshiba saying HD-DVD was about to be killed off.
  • Mon 18th Feb ‘08 - Toshiba announce pulling out of format war, due to studio switches and the loss of support of Wal-Mart.
The loss of Wal-mart as a sales outlet for HD-DVD player was probably the final straw for HD-DVD. With most of the content being provided now on Blu-ray, there is not much hope when the largest retailer in the World stops stocking your product line.
So, sorry HD-DVD, to see you go, so cruelly killed off. We wish the future could have been different!
All said and done, we are glad that at last there is just one format for consumers to choose. Now the confusion will be gone, and people can get back to being entertained by their entertainment gear.
We at Eight Eyed Sea Bass look forward to developing some of the most exciting Blu-ray titles you can get. Keep your eyes peeled on our news in the future for coverage of this. However, we recognise that Blu-ray authoring and duplication will not be an option to consider for most clients for at least another 2-3 years at which point the costs involved should be much better. Until then, DVD will be just fine. However, we will obviously put our hearts and souls into whatever output our clients want and need.
To end on a lighter note, we were very pleased to hear of an extremely honourable Japanese firm, who are doing what they can to ease the pain of HD-DVD owners. Please take the time to follow the link and find out how superb they are:
http://www.theinquirer.net/gb/inquirer/news/2008/02/25/firm-sweetens-blow-hd-dvd
Thanks for reading.
Keep well, everyone.

Congrats, in HD.

We at Eight Eyed Sea Bass would like to send a hearty “congratulations” to ST16, for their recent gold award in the Community and Public Affairs category – at the New York Film Festival.

The award is for their ‘Steamy Windows’ anti drink driving viral campaign.
The viral has seen lots of positive attention, and rightly so, as you can read here on the BBC web site.

Originally shot in HD, Eight Eyed Sea Bass edited, graded and transcoded the piece for web viewing, then later re-formatted and exported it, ready for its transfer to film.

The piece should be appearing in cinemas around North Lancashire shortly.

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